Option
HAYNOR ERIC SCOTT officer: Chief Operating Officer officer: Chief Operating Officer
Class A Common Stock 12,572 N/A N/A Option
HAYNOR ERIC SCOTT officer: Chief Operating Officer officer: Chief Operating Officer
Restricted Stock Units 12,572 N/A N/A Option
HUTCHINGS JEFFREY LAYNE officer: Chief Innovation Officer officer: Chief Innovation Officer
Class A Common Stock 9,827 N/A N/A Option
HUTCHINGS JEFFREY LAYNE officer: Chief Innovation Officer officer: Chief Innovation Officer
Restricted Stock Units 9,827 N/A N/A Option
DEMARTINI ROBERT director, officer: Chief Executive Officer director, officer: Chief Execut..
Class A Common Stock 128,333 N/A N/A Option
DEMARTINI ROBERT director, officer: Chief Executive Officer director, officer: Chief Execut..
Class A Common Stock 38,334 N/A N/A Option
DEMARTINI ROBERT director, officer: Chief Executive Officer director, officer: Chief Execut..
Restricted Stock Units 128,333 N/A N/A Option
DEMARTINI ROBERT director, officer: Chief Executive Officer director, officer: Chief Execut..
Restricted Stock Units 38,334 N/A N/A Purchase
ULRICH GEORGE TURNER officer: Principal Accounting Officer officer: Principal Accounting O..
Class A Common Stock 4,000 $1.52 $6,060 Option
ULRICH GEORGE TURNER officer: Principal Accounting Officer officer: Principal Accounting O..
Class A Common Stock 6,291 N/A N/A Option
ULRICH GEORGE TURNER officer: Principal Accounting Officer officer: Principal Accounting O..
Restricted Stock Units 6,291 N/A N/A Option
ULRICH GEORGE TURNER officer: Principal Accounting Officer officer: Principal Accounting O..
Class A Common Stock 4,253 N/A N/A Option
ULRICH GEORGE TURNER officer: Principal Accounting Officer officer: Principal Accounting O..
Class A Common Stock 632 N/A N/A Option
ULRICH GEORGE TURNER officer: Principal Accounting Officer officer: Principal Accounting O..
Restricted Stock Units 4,253 N/A N/A Option
ULRICH GEORGE TURNER officer: Principal Accounting Officer officer: Principal Accounting O..
Restricted Stock Units 632 N/A N/A Option
RODDY JACK officer: Chief People Officer officer: Chief People Officer
Class A Common Stock 11,499 N/A N/A Option
RODDY JACK officer: Chief People Officer officer: Chief People Officer
Class A Common Stock 10,665 N/A N/A Option
RODDY JACK officer: Chief People Officer officer: Chief People Officer
Restricted Stock Units 11,499 N/A N/A Option
RODDY JACK officer: Chief People Officer officer: Chief People Officer
Restricted Stock Units 10,665 N/A N/A Option
KRAUSZ KEIRA officer: Chief Marketing Officer officer: Chief Marketing Officer
Restricted Stock Units 11,644 N/A N/A Option
KRAUSZ KEIRA officer: Chief Marketing Officer officer: Chief Marketing Officer
Class A Common Stock 11,644 N/A N/A Option
KERBY JEFFERY SCOTT officer: Chief of Owned Retail officer: Chief of Owned Retail
Class A Common Stock 9,185 N/A N/A Option
KERBY JEFFERY SCOTT officer: Chief of Owned Retail officer: Chief of Owned Retail
Restricted Stock Units 9,185 N/A N/A Option
HAYNOR ERIC SCOTT officer: Chief Operating Officer officer: Chief Operating Officer
Class A Common Stock 14,096 N/A N/A Option
HAYNOR ERIC SCOTT officer: Chief Operating Officer officer: Chief Operating Officer
Restricted Stock Units 14,096 N/A N/A Option
DEMARTINI ROBERT director, officer: Chief Executive Officer director, officer: Chief Execut..
Class A Common Stock 56,528 N/A N/A Option
DEMARTINI ROBERT director, officer: Chief Executive Officer director, officer: Chief Execut..
Restricted Stock Units 56,528 N/A N/A Option
HUTCHINGS JEFFREY LAYNE officer: Chief Innovation Officer officer: Chief Innovation Officer
Restricted Stock Units 11,235 N/A N/A Option
HUTCHINGS JEFFREY LAYNE officer: Chief Innovation Officer officer: Chief Innovation Officer
Class A Common Stock 11,235 N/A N/A Purchase
COLISEUM CAPITAL MANAGEMENT, LLC director, 10 percent owne.. director, 10 percent owner:
Warrant 13,442,623 $1.5 $20,163,935 Option
RODDY JACK officer: Chief People Officer officer: Chief People Officer
Class A Common Stock 2,177 N/A N/A Option
RODDY JACK officer: Chief People Officer officer: Chief People Officer
Restricted Stock Units 2,177 N/A N/A Purchase
DICAMILLO GARY T director director
Class A Common Stock 10,000 $2.22 $22,180 Option
HAYNOR ERIC SCOTT officer: Chief Operating Officer officer: Chief Operating Officer
Class A Common Stock 12,571 N/A N/A Option
HAYNOR ERIC SCOTT officer: Chief Operating Officer officer: Chief Operating Officer
Restricted Stock Units 12,571 N/A N/A Purchase
MCGARVEY CASEY KALE officer: Chief Legal Officer officer: Chief Legal Officer
Class A Common Stock 22,300 $2.85 $63,555 Purchase
KERBY JEFFERY SCOTT officer: Chief of Owned Retail officer: Chief of Owned Retail
Class A Common Stock 16,350 $3.45 $56,440 Purchase
DARLING SETH LANE director director
Class A Common Stock 17,000 $3.03 $51,425 Option
HUTCHINGS JEFFREY LAYNE officer: Chief Innovation Officer officer: Chief Innovation Officer
Class A Common Stock 9,826 N/A N/A Option
HUTCHINGS JEFFREY LAYNE officer: Chief Innovation Officer officer: Chief Innovation Officer
Restricted Stock Units 9,826 N/A N/A Purchase
PATE R CARTER director director
Class A Common Stock 16,949 $2.95 $50,000 Option
DEMARTINI ROBERT director, officer: CEO director, officer: CEO
Restricted Stock Units 55,196 N/A N/A Option
DEMARTINI ROBERT director, officer: CEO director, officer: CEO
Restricted Stock Units 111,470 N/A N/A Option
DEMARTINI ROBERT director, officer: CEO director, officer: CEO
Class A Common Stock 111,470 N/A N/A Option
DEMARTINI ROBERT director, officer: CEO director, officer: CEO
Class A Common Stock 55,196 N/A N/A Purchase
KERBY JEFFERY SCOTT officer: Chief of Owned Retail officer: Chief of Owned Retail
Class A Common Stock 23,077 $2.77 $63,923 Purchase
HAYNOR ERIC SCOTT officer: Chief Operating Officer officer: Chief Operating Officer
Class A Common Stock 138,597 $2.75 $381,142 Option
MCGARVEY CASEY KALE officer: Chief Legal Officer officer: Chief Legal Officer
Restricted Stock Units 6,399 N/A N/A Option
MCGARVEY CASEY KALE officer: Chief Legal Officer officer: Chief Legal Officer
Restricted Stock Units 1,019 N/A N/A Option
MCGARVEY CASEY KALE officer: Chief Legal Officer officer: Chief Legal Officer
Class A Common Stock 6,399 N/A N/A