The Trade Desk
Insider trading & Transactions

Last updated:

Transaction Date Insider Security Shares Price per share Total value Source
Sale
ROSS PAUL officer: Chief Financial Officer
Class A Common Stock 457 N/A N/A
Sale
PALEY ERIC B director
Class A Common Stock 2,500 N/A N/A
Sale
YANG VIVIAN officer: Chief Legal Officer
Class A Common Stock 3,745 N/A N/A
Sale
VOBEJDA SUSAN officer: Chief Marketing Officer
Class A Common Stock 3,475 N/A N/A
Option
ROSS PAUL officer: Chief Financial Officer
Class A Common Stock 2,142 N/A N/A
Sale
ROSS PAUL officer: Chief Financial Officer
Class A Common Stock 7,205 N/A N/A
Option
ROSS PAUL officer: Chief Financial Officer
Class A Common Stock 365 N/A N/A
Option
ROSS PAUL officer: Chief Financial Officer
Employee Stock Option (Right to Buy) 3,047 N/A N/A
Option
ROSS PAUL officer: Chief Financial Officer
Class B Common Stock 905 N/A N/A
Option
YANG VIVIAN officer: Chief Legal Officer
Class B Common Stock 1,263 N/A N/A
Sale
VOBEJDA SUSAN officer: Chief Marketing Officer
Class A Common Stock 875 N/A N/A
Sale
YANG VIVIAN officer: Chief Legal Officer
Class A Common Stock 1,263 N/A N/A
Option
VOBEJDA SUSAN officer: Chief Marketing Officer
Class A Common Stock 1,240 N/A N/A
Sale
PALEY ERIC B director
Class A Common Stock 400 N/A N/A
Option
YANG VIVIAN officer: Chief Legal Officer
Employee Stock Option (Right to Buy) 3,405 N/A N/A
Option
YANG VIVIAN officer: Chief Legal Officer
Class A Common Stock 2,142 N/A N/A
Sale
GREEN JEFFREY TERRY director, 10 percent owner, off..
Class A Common Stock 10,000 N/A N/A
Option
VOBEJDA SUSAN officer: Chief Marketing Officer
Employee Stock Option (Right to Buy) 1,240 N/A N/A
Option
VOBEJDA SUSAN officer: Chief Marketing Officer
Class A Common Stock 730 N/A N/A
Option
VOBEJDA SUSAN officer: Chief Marketing Officer
Employee Stock Option (Right to Buy) 730 N/A N/A
Sale
VOBEJDA SUSAN officer: Chief Marketing Officer
Class A Common Stock 730 N/A N/A
Sale
PICKLES DAVID RANDALL officer: Chief Technology Officer
Class A Common Stock 10,000 N/A N/A
Sale
GREEN JEFFREY TERRY director, 10 percent owner, off..
Class A Common Stock 5,000 N/A N/A
Sale
VOBEJDA SUSAN officer: Chief Marketing Officer
Class A Common Stock 1,750 N/A N/A
Option
VOBEJDA SUSAN officer: Chief Marketing Officer
Class A Common Stock 1,750 N/A N/A
Option
VOBEJDA SUSAN officer: Chief Marketing Officer
Employee Stock Option (Right to Buy) 1,750 N/A N/A
Sale
GREEN JEFFREY TERRY director, 10 percent owner, off..
Class A Common Stock 5,000 N/A N/A
Sale
ROSS PAUL officer: Chief Financial Officer
Class A Common Stock 1,825 N/A N/A
Option
ROSS PAUL officer: Chief Financial Officer
Class A Common Stock 1,825 N/A N/A
Option
ROSS PAUL officer: Chief Financial Officer
Employee Stock Option (Right to Buy) 1,825 N/A N/A
Sale
GREEN JEFFREY TERRY director, 10 percent owner, off..
Class A Common Stock 10,000 N/A N/A
Option
WELLS DAVID B director
Class B Common Stock 10,000 N/A N/A
Sale
FALBERG KATHRYN E director
Class A Common Stock 29,786 N/A N/A
Option
WELLS DAVID B director
Employee Stock Option (Right to Buy) 10,000 N/A N/A
Sale
WELLS DAVID B director
Class A Common Stock 10,000 N/A N/A
Option
ROSS PAUL officer: Chief Financial Officer
Class B Common Stock 905 N/A N/A
Sale
VOBEJDA SUSAN officer: Chief Marketing Officer
Class A Common Stock 1,754 N/A N/A
Option
ROSS PAUL officer: Chief Financial Officer
Class A Common Stock 1,777 N/A N/A
Sale
ROSS PAUL officer: Chief Financial Officer
Class A Common Stock 905 N/A N/A
Option
ROSS PAUL officer: Chief Financial Officer
Employee Stock Option (Right to Buy) 2,682 N/A N/A
Option
YANG VIVIAN officer: Chief Legal Officer
Class A Common Stock 2,142 N/A N/A
Option
YANG VIVIAN officer: Chief Legal Officer
Employee Stock Option (Right to Buy) 3,405 N/A N/A
Sale
YANG VIVIAN officer: Chief Legal Officer
Class A Common Stock 1,263 N/A N/A
Option
YANG VIVIAN officer: Chief Legal Officer
Class B Common Stock 1,263 N/A N/A
Sale
GREEN JEFFREY TERRY director, 10 percent owner, off..
Class A Common Stock 5,000 N/A N/A
Sale
PICKLES DAVID RANDALL officer: Chief Technology Officer
Class A Common Stock 10,000 N/A N/A
Option
YANG VIVIAN officer: Chief Legal Officer
Employee Stock Option (Right to Buy) 2,142 N/A N/A
Option
YANG VIVIAN officer: Chief Legal Officer
Class A Common Stock 2,142 N/A N/A
Sale
YANG VIVIAN officer: Chief Legal Officer
Class A Common Stock 902 N/A N/A
Option
ROSS PAUL officer: Chief Financial Officer
Class A Common Stock 1,777 N/A N/A

Insider trading

Monitoring trades made by the management members or major shareholders of companies may help create a sharper picture of what is happening inside the companies. Base your decisions on buys or sells of the people involved and do the right thing at the right time.

Who is insider?

Every director or senior officer, as well as any other entity or individual owning more than 10% of the company’s shares on the stock market, is called an insider. Such people or entities are allowed to buy/sell the company's shares under strictly controlled conditions. Key premise here is that none of them can make trades based on non-public information about the company.