Zendesk, Inc.
SEGMENTING USERS AND ASSOCIATED EVENTS TO PROVIDE ACTIONABLE INSIGHTS IN AN ECOMMERCE SYSTEM

Abstract:

The disclosed embodiments relate to a system that segments users and associated events for an ecommerce system to facilitate actionable insights. During operation, the system receives a query to segment users of the ecommerce system and/or events associated with user actions, wherein the query comprises a Boolean expression with a list of filters that are applied attributes of the users and/or events to form filter groups, and wherein the filter groups are joined by logical operators. Next, the system performs a search based on the query to produce a result set comprising a list of users and/or events that satisfy the query. Finally, the system displays the result set to a customer-support agent for the ecommerce system to facilitate actionable insights.